HSANZ has evolved, and it was time for our brand to evolve with us. As our education, advocacy and professional community have grown, so too have the materials and platforms through which we communicate. We needed a clearer visual style and set of brand guidelines to link our website, education platform, social media, presentations, conference materials, publications, branch communications and email. Our 2030 Strategy provided the perfect opportunity to create a fresh, consistent identity that reflects who we are today and where we’re heading together. 

The stylised blood drop in the logo merges with a speech-bubble form, representing both haematology expertise, advice and advocacy. The capsule silhouette conveys protection, care and focus, while the simplified design is intended to communicate clarity, confidence and authority.

Together, these changes strengthen HSANZ’s position as the professional home and peak body for haematology education, advocacy and career development across Australia and New Zealand, while giving the Society a more consistent and recognisable presence across everything we do.

Come and explore the new look and our 2030 Strategy at the HSANZ stand at Blood 2026 and on our website.